In an era where digital technology continuously transforms the way businesses engage with consumers, AnyMind Group stands as a driving force for innovation and integration across Asia.
Founded in 2016, the company has swiftly evolved into one of the region’s leading enablers of digital business growth. With over 2,000 employees across 24 offices in 15 markets including the Philippines, the company provides end-to-end solutions that span marketing, e-commerce, logistics, and digital transformation.
At the heart of AnyMind’s success is its Business-Process-as-a-Service (BPaaS) model, which blends the flexibility of Software-as-a-Service (SaaS) with the operational expertise of Business Process Outsourcing (BPO). This approach allows businesses to operate faster, smarter, and more efficiently by integrating automation, data, and expert teams into one seamless ecosystem.
In the Philippines, AnyMind’s BPaaS framework is helping brands navigate one of Southeast Asia’s most dynamic digital markets. The company’s Philippines Digital Landscape Report 2025 reinforces that commitment, offering marketers and business leaders an in-depth look into how Filipino consumers think, shop, and make purchasing decisions in today’s fast-evolving online environment.
The report reveals that more than half of Filipino consumers complete their purchase journey after exposure to video ads, underscoring the growing influence of video in driving conversions. It also highlights the rise of influencer-driven short videos in brand discovery, as well as the effectiveness of ads placed on search results and product detail pages: key insights for marketers optimizing their 2025 media strategies.
“The Philippines is one of the most dynamic digital economies in Southeast Asia,” said Mayi Baviera, Country Manager of AnyMind Group Philippines. “With insights from this report, brands can better design campaigns that align with Filipino consumer behavior—delivering value across the entire funnel.”
Beyond data and insights, AnyMind is reimagining how brands bring their campaigns to life. Through its AI-powered live commerce platform, AnyLive, the company recently introduced Avatar Bank, a first-of-its-kind feature that allows brands to select from a ready library of AI avatars to host live streams.
“Here in the Philippines, we are working closely with creators who are exploring the potential of AI- powered live commerce,” Baviera shared. “The Avatar Bank opens up new ways to engage consumers with cost efficiency and speed, enabling campaigns to go live in days rather than weeks.”
Already launched in markets such as Thailand, Malaysia, and Vietnam, the Avatar Bank demonstrates how AI and virtual technologies are redefining brand storytelling, consumer interaction, and digital engagement, particularly in regions where online audiences are active around the clock.
From data intelligence to AI-driven creativity, AnyMind Group continues to set new standards for digital marketing performance. Through its BPaaS model, the company delivers a unified approach that
empowers brands to adapt quickly, act intelligently, and connect meaningfully with consumers in
today’s ever-changing digital economy.
As the Philippine market accelerates toward a data- and AI-driven future, AnyMind’s innovations are enabling local and global brands alike to thrive in an increasingly competitive landscape.
Download the full Philippines Digital Landscape Report 2025 here and explore AnyMind Group’s latest
innovations at anymindgroup.com
