Alfred Reyes
Assistant Vice President for International Affairs (IA) and Champion for Tourism
Alfred Reyes is a Board Trustee of the Cebu Chamber of Commerce and Industry (CCCI) and the Vice President of Operations and General Manager of bai Hotel Cebu, a role he has held since 2015. A highly respected hospitality executive, he brings decades of leadership experience in hotel operations, tourism, sales, and business development, with an accomplished career spanning some of the Philippines’ and Asia’s leading hotel brands.
He is also the Executive Vice President and Immediate Past President of HRRACI, a former Commissioner of the Cebu City Tourism Commission, and a member of the Multi-Industry Advisory Board of the Philippine Air Force Mobile Command. At present, he also serves as a Board Trustee of the Hotel & Restaurant Association of the Philippines, a Board Trustee of the Philippine Hotel Owners Association, and a Board Director of the Philippine Red Cross, Cebu Chapter. Prior to joining bai Hotel Cebu, he served as General Manager of WIDUS Hotel & Casino, Chief Operating Officer of several Quantuvis and affiliated companies, Regional Director for Hotel and Business Development of Swiss-Belhotel International in the Philippines, General Manager of The Linden Suites, and held senior executive positions at Jakarta Hilton, Grand Formosa Regent Taipei, Waterfront Airport Hotel & Casino, The Pan Pacific Hotel, The Bayview Park Hotel, and Hyatt Regency Hotel.
Mr. Reyes has received numerous distinctions for his leadership and excellence in hospitality, including General Manager of the Year at the Rotary Club of Manila’s 18th Tourism Awards in 2022, the Mabuhay Gold Award from the Human Resources Managers Association in Hospitality Industry in 2019, Outstanding Alumni in the Field of Tourism from the Cebu Eastern College Alumni Association in 2010, and General Manager of the Year from Swiss-Belhotel International in 2007.
He completed the General Managers’ Program at Cornell University School of Hotel Administration and holds certification in Sales and Marketing from the Hotel & Tourism Institute of the Philippines. He earned his Bachelor of Science in Hospitality Management from the University of San Jose-Recoletos in Cebu City.
COMPANY
Hotel Resort & Restaurant Association of Cebu Inc. (HRRACI)
ADDRESS
Unit 4, 2nd Floor, SVL Bldg., Josefa Arcade, General Maxilom Avenue, Cebu City 6000
hrracofficemanager@gmail.com
CONTACT
(032) 232 5101