Access to quality healthcare remains a persistent challenge for many Filipinos. Long queues, misplaced records, inefficient coordination among providers, and the burden of manual processes often hinder patients from receiving timely and adequate care. Tackling these pain points head-on is SugboDoc Technologies Inc., a Cebuano-founded telemedicine and health tech start-up that is reshaping the future of healthcare in the Philippines: making it smarter, faster, and more accessible.
At the heart of SugboDoc’s innovation is its cloud-based Electronic Medical Records (EMR) and healthcare management platform, built to streamline healthcare delivery across the patient, provider, and payer spectrum. It combines modern digital tools such as online appointment booking, real-time video consultations, automated insurance claims submission, and longitudinal health record access into one seamless system empowering healthcare anytime, anywhere.
Founded in Cebu and backed by a global team of technologists and healthcare professionals, SugboDoc was created in response to the fragmented and paper-heavy healthcare landscape in the country. Its platform aims to bridge the gaps in medical recordkeeping, enhance population health insights, and enable a smoother, more coordinated patient journey.
What sets SugboDoc apart is its longitudinal patient health record, a feature that allows patients to securely access their full medical history across all SugboDoc-enabled facilities ensuring continuity of care regardless of provider. For healthcare professionals, the platform improves clinical efficiency with digitized workflows, transparent revenue tracking, and simplified HMO and insurance processing.
Since its official launch in June 2024, SugboDoc has quickly gained traction, now serving over 100 healthcare providers and more than 50,000 patients nationwide. Many of these providers operate within leading hospitals such as Cebu Doctors’ University Hospital, Chong Hua Hospital, and Perpetual Succour Hospital. Beyond urban centers, SugboDoc has also expanded its reach to regional areas through partnerships with provincial hospitals, including Catbalogan Doctors Hospital and Borongan Doctors Hospital—showcasing the platform’s scalability and adaptability.
Most recently, SugboDoc onboarded Dr. Pau Animal Bite Center, which operates 16 branches across Cebu Province. With thousands of patients served monthly, this large-scale rollout exemplifies SugboDoc’s capacity to support growing healthcare networks and enhance operational efficiency on a provincial scale.
“SugboDoc is more than just an EMR. It is a commitment to Better Healthcare, Together,” shares Founder & CEO Ryan Michael Gelig. “Our mission is to give every Filipino access to a healthcare system that is connected, efficient, and future-ready.”
As SugboDoc looks to the future, its ambition is clear. With a global launch targeted for 2027, the company is positioning itself to take this Philippine-built innovation to the broader Asia-Pacific region, while maintaining a strong focus on deepening its impact locally.
Through its work, SugboDoc contributes to the broader vision of the Cebu Chamber of Commerce and Industry (CCCI) to empower Cebu-based enterprises toward global competitiveness through digital transformation and innovation.
Together, let us put Cebu at the forefront of digital healthcare. Learn more about SugboDoc at www.sugbodoc.com or connect with them through their official Facebook page, SugboDoc-Healthcare Anywhere.
