Home 9 Enterprise Of The Day 9 TRBank Cebu: Gateway for SME Growth and Financial Empowerment in the Visayas

TRBank Cebu: Gateway for SME Growth and Financial Empowerment in the Visayas

In the bustling heart of the Visayas, something exciting is unfolding. TRBank, an institution with a rich history of dedication to supporting Small and Medium-Sized Enterprises (SMEs), has officially launched its Cebu City branch. This marks the 9th branch of the bank and a pivotal moment in its mission to serve the growing financial needs of SMEs and entrepreneurs across the region.

A Legacy of Trust and Vision

The journey of TRBank began on March 24, 1956, when Atty. Protasio Amonoy Sr. took a bold step by founding Tanay Rural Bank, Inc. with a modest capital of just P25,000. Located in the rural town of Tanay, Rizal, the bank’s mission was clear: to provide a secure savings platform and accessible loan services for farmers, fishermen, merchants, and small business owners.

From its humble beginnings, TRBank has undergone significant transformation. In 2019, the bank rebranded to TRBank Inc. to reflect its expanded market presence and ambition to become the best SME Bank in the Philippines. Today, under the leadership of Mr. Alan Roy V. Torio, the bank employs over 325 dedicated professionals and operates in various locations across Luzon, with ambitious plans to continue expanding in key areas like Cebu.

Cebu: The Gateway to TRBank’s Vision for the Visayas

The opening of the Cebu City branch on May 20, 2024, is a game-changer for TRBank’s footprint in the VisMin region. Cebu, with its vibrant business environment, has long been a hub for entrepreneurs, startups, and established SMEs. Recognizing the potential, TRBank has brought its expertise in SME banking to Cebu, offering a suite of financial products designed to empower local businesses. These products include:

Savings accounts
Checking accounts
Time deposits
Loans for SMEs:
- Car Refinancing / 2nd Hand Purchase / Take-out
- Real Estate Loans
- Other Payment Facilities
Properties for sale:
- Vehicles for sale
- Real estate properties

The newly opened Cebu branch serves as a testament to TRBank’s commitment to fostering financial inclusion and driving local economic growth. TRBank is not just a bank—it’s a partner in every entrepreneur’s journey to success.

TRBank’s Strategic Focus: SMEs at the Heart of Growth

As the backbone of the Philippine economy, TRBank recognizes the SME’s pivotal roles in driving national progress by ensuring they address the demands of the industry. Whether it’s a farmer looking for capital to expand operations or a small business owner in need of a loan to fund a new venture, TRBank is there to help.

The bank’s focus on SMEs has borne fruit. In 2022, TRBank ranked 17th among all rural banks in the Philippines, a significant achievement that highlights the bank’s growth, robust financial health, and its ability to meet the needs of its customers. With assets exceeding P4 billion and remarkable growth in revenue, capital, and pre-tax income, TRBank is fast becoming a trusted financial institution for Filipino entrepreneurs.

Looking Ahead: A Future of Empowerment and Progress

TRBank’s growth story is just beginning. The opening of the Cebu branch is a critical milestone, but it’s only one part of a broader vision. As TRBank continues to expand across the VisMin region, the bank’s leadership remains steadfast in its commitment to its customers. With plans to open additional branches and loan centers in the region, TRBank is poised to deepen its roots in Cebu and beyond.

President and CEO, Mr. Alan Roy V. Torio firmly believes that TRBank remains steadfast in its commitment to uniting its stakeholders around a shared vision—creating a strong, reliable support system for the nation’s economy. With a focus on nurturing the growth of the burgeoning SME sector, TRBank aspires to establish itself as the leading SME Bank in the Philippines, driving prosperity and innovation for years to come.

Join the TRBank Journey

Whether you’re a budding entrepreneur or a seasoned business owner, TRBank is ready to support you every step of the way. Visit the new Cebu City branch and discover how TRBank can help fuel your business’s growth.