A Legacy of Versatility: Exploring the Iconic 4J BUILDING formerly known as Belvic

For nearly half a century, a remarkable mixed-use building has stood as a testament to adaptability and innovation in the heart of Cebu City. A stone’s throw away from the Fuente Osmena circle, housing retail spaces for rent alongside Sampaguita Suites budget hotel, 4J Building formerly Belvic has become an integral part of the city’s landscape.

In a city where change is constant, this building has defied the test of time. Constructed almost 50 years ago, its brutalist solid structure has allowed it to remain relevant and resilient amidst evolving trends. The ability to accommodate different functions within a single building showcases its adaptability, making it a true icon of versatility. In the 70s, this iconic building had a cinema, a department store and basement parking. It was one of a kind and trailblazed the mall lifestyle. In the 80s, it evolved into accommodating a famous restaurant where families gather to celebrate special occasions.

“For almost half a century, 4J has stood as a shining example of versatility, resilience, and adaptability. Its retail spaces for rent have nurtured local businesses, while its budget hotel has provided affordable accommodation with unparalleled convenience. As it continues to embrace change and cater to modern needs, this iconic establishment remains a symbol of the city’s heritage, progress, and community spirit.” Said Tricia Ivy Gullas, Building Administrator of JF Gullas, Inc.

4J Building is owned and operated by JF Gullas, Inc., a notable corporation based in Cebu which encompasses several educational institutions and healthcare facilities, including the University of the Visayas (UV) and the Gullas Medical Center.

Currently, 4J’s ground floor offers a dynamic array of retail spaces for rent, providing a platform for local entrepreneurs and businesses to thrive. With its prime location and high foot traffic, the building has become a bustling marketplace, attracting a diverse range of shops, boutiques, beauty salons, and offices. On the second floor, the Sampaguita Suites, a budget hotel offers affordable accommodation without compromising on comfort and convenience.

Catering to the needs of budget-conscious travelers, the hotel provides well-appointed rooms, essential amenities, and attentive service. Its proximity to the city’s major attractions, public transportation, schools, hospitals, and bustling commercial areas makes it an ideal choice for visitors seeking an affordable and centrally located base to explore Cebu City. It can be accessed from Gen. Maxilom Avenue in the front entrance and at J. LLorente Street at the back

Despite its long-standing presence, 4J building continues to evolve and adapt to the ever-changing needs and trends of the city. Renovations and updates have ensured that it remains contemporary and appealing to a new generation of residents, businesses, and travelers. The building’s ability to seamlessly blend the old and the new has solidified its reputation as an enduring landmark in the city’s urban fabric.

Want to know more? Send them an email at 4jfgullas@gmail.com and discover.