Cebu Landmasters, Inc.: 20 years of spurring responsible urbanizations in Cebu and the country

In the heart of Cebu’s ever-evolving skyline stands a testament to innovation, resilience, and unwavering commitment—Cebu Landmasters, Inc. (CLI). For nearly two decades, CLI has been a cornerstone in shaping not just the cityscape, but also the very fabric of communities across Visayas and Mindanao.

Founded in 2003 by Jose “Joe” Soberano, CLI’s inception was more than the birth of a real estate venture; it was a response to a need for quality, community-focused developments. Soberano, a visionary with a fervent dedication to public service, turned his aspirations toward real estate after a transformative run for congress. Thus, CLI emerged, reflecting Soberano’s indomitable spirit and commitment to driving meaningful change.

CLI’s journey commenced with San Josemaria Village, Balamban—a 3-hectare residential enclave designed for local employees. However, this was just the prelude to CLI’s larger narrative—a story of growth, diversification, and pioneering achievements.

From residential havens to sprawling townships, CLI’s portfolio has expanded exponentially. Today, with over a hundred projects in 16 key cities, CLI stands as a beacon of transformative urbanization, fostering connectivity and economic vibrancy across the VisMin region.

The company’s strategic milestones, including going public and expanding to new territories, have underscored CLI’s astute market acumen. Its position as the foremost developer in VisMin, validated by the 2023 Colliers International Real Estate Market Study, cements CLI’s leadership role.

Recognizing the visionary leadership of Jose Soberano, the industry honored him with the prestigious title of the Philippines’ Real Estate Personality of the Year during CLI’s 20th-year milestone. This accolade not only celebrates Soberano’s visionary leadership but also acknowledges CLI’s outstanding contributions to the real estate landscape.

CLI’s mission transcends construction; it’s about nurturing vibrant communities and fostering inclusivity. From affordable housing solutions for Cebuanos to expansive mixed-use developments, CLI’s unwavering commitment to responsible growth remains steadfast.

As CLI continues scripting a narrative of progress and community enrichment, its journey stands as an inspiration—a testament to resilience, innovation, and an unswerving dedication to sculpting a more vibrant, connected, and prosperous future for Cebu and the Philippines.

Along with other captains of industry who shaped the business landscape of Cebu, the Cebu Chamber of Commerce and Industry (CCCI) is set to honor Cebu Landmasters, Inc during the 120th Year Celebration Gala Night on December 6 at Nustar Convention Center, SRP, Cebu City.

For ticket inquiries and reservations, contact Maribel Melgar at 0916-4641747 or email us at;